Privacy at Kindred

No personal data, by design.

You came here with things that are hard to say out loud. Protecting them isn't a policy for us — it's the product.

The only thing we ever ask you for

There are exactly two places on Kindred where we ask for anything about you, and both are optional and deliberate.

Clients need no account

You can explore Kindred and look for a therapist without giving us anything at all. Your check-ins, saved tools, questionnaire answers and explorations stay on your device — we never receive them. The one exception is if you ask us to tell you when a therapist joins: we then store an email address or phone number and which you prefer, and nothing else. It is not attached to your answers, and it does not record what you are looking for or why. We use it once, to tell you someone matches.

The newsletter form in the footer works the same way. If you sign up we store your email address and which page you signed up from, and nothing else — not your questionnaire answers, not your state, not what brought you here. That separation is the point: an email address stored beside “looking for trauma therapy” is health information, and an email address on its own is not. We do not sell or share the list, and every message has a one-click unsubscribe.

We write to you once, when a matching therapist joins
We never sell, rent, or share your address
Every email has one-click unsubscribe, and leaving deletes you from the list
Our analytics records that someone joined — never who

Therapist accounts

Therapists building a profile give us professional details — name, credentials, license, and practice information — because that information is meant to be seen by clients. That is a business relationship, and it is handled separately from anything on the client side.

Photos

A therapist who adds photos confirms they are of themselves, their practice or their own space, that they contain no client and no identifying client information, and that they are not explicit. Adding a photo gives Kindred permission to host it, resize it and display it on that therapist’s public profile — nothing else. We do not use it in advertising without asking first. A photo can be removed at any time from the profile editor.

Reporting a profile

Anyone can report a therapist’s profile from the profile itself. Reports are anonymous: we record what was reported and why, and deliberately do not record who sent it. A reported profile is hidden from clients until a person has reviewed it, and the therapist is told their profile is under review — but not the reason and not the wording, so that a report cannot become a way to accuse someone by name.

Deleting a therapist account

Therapists can delete their own account from Settings; it asks twice, because it cannot be undone. Deleting removes the profile, its photos, the license records and the match history from Kindred straight away, and the profile stops being shown to clients immediately.

One honest exception: we keep the payment-processor reference for a deleted account — no name, no email, just the identifiers needed to stop a subscription billing a card for a profile that no longer exists. Everything else goes, and because we hold no database backups, deletion is immediate and final rather than fading out of copies over the following weeks. If you would rather we handled it by hand, email [email protected] and a person will.

What stays on your device

Your check-in answers and how you said you're feeling
What you type into exercises like Brain Dump — written, sorted, and gone
Which feelings, topics, and life situations you explore

None of this is transmitted to Kindred. Close the page and it's still yours alone.

What we count — anonymously

To make Kindred better, we count how often buttons are pressed: how many people chose "I'm looking for therapy," how many started a breathing tool, how many therapists reached checkout. These are plain totals with a strict allow-list of non-personal details (like which membership plan).

No names, emails, or profile text in analytics — ever
No user IDs, session IDs, or IP addresses stored
No tracking you across the web, no ad pixels, no data sales
No check-in answers or exercise content, in any form

Therapist accounts

Therapists who join Kindred provide professional profile information (name, credentials, license) that is, by its nature, public-facing — it's shown to clients. Billing runs on the web through our payment processor; Kindred staff dashboards show aggregate totals (signups, plan mix), not personal records.

This page describes exactly what Kindred does today, not what it intends to do. If we ever change what we collect, this page changes in the same release — that is a rule we hold ourselves to, not an aspiration. If something here is unclear or looks wrong to you, write to us and a person will answer.

Accessibility

Feeling understood includes being able to use the site. Kindred is built with:

Semantic headings, labeled controls, and ARIA roles for screen readers
Keyboard access for interactive flows, with visible focus states
Colour contrast checked against our page backgrounds, and meaning never carried by colour alone
Readable type at comfortable sizes, and layouts that reflow to any screen

We won't always get it right. If anything on Kindred is hard for you to use — a control you can't reach, text you can't read, motion that bothers you — tell us at [email protected] and we'll fix it with care and priority.

One more thing

If you're in crisis, privacy shouldn't be the thing you're weighing. Call or text 988 — free, confidential, 24/7. You don't have to be suicidal to reach out.